So I was driving yesterday and saw a billboard advertising “Hand-Breaded Chicken Sandwiches.” That set off an internal monologue rant going something like this:
“What does that even mean?? That you put hands in the bread crumbs? Is there blood in the ‘special sauce’ too? While we’re on the subject, what’s with the advertising trend for ‘Hand Crafted Burgers?’ When did slapping some meat, veggies and sauce between two pieces of bread in under two minutes become a ‘craft’? Do you need special training and certification to be a Burger Crafter? Is it Folk Art?
Stop trying to appeal to yuppie gourmands already! You are a fast food place. People give you their money in exchange for quick, cheap, greasy deliciousness, not for a ‘Dining Experience;’ accept this and deal with it. Besides, all that talk of hand crafting, hand breading and hand spun milkshakes conjures up images of your underpaid, unwashed, nose-picking hands all over the things I’m about to put in my mouth.
Can we please have some food prepared by sanitary robots?
At least Pal’s knows what appeals to their target market:
That’s right. Bacon. Quick, cheap, greasy deliciousness.”
What advertising trends are you sick of? Do you like the idea of hand-crafted food? Tell me why in the comments!
Evil Bekka's Blog 